Happy's Pizza
HAPPY'S PIZZA
Since their first location opened in 1994, Happy's Pizza has been delivering more than just great pizza for over 25 years.
eBuyMedia began working with Happy's Pizza in 2013, creating TV commercials and outdoor campaigns for their franchise locations throughout Michigan and Ohio. We focused on creating ads that puts their food front and center.
Great Food Photography
It's not so easy to take a picture
of food that looks appealing enough to put on TV.
We knew right away that we wanted to shift the focus away from dancing characters and graphics. Instead, we would make the food the star of the show.
Using a custom built macro tube setup for extremely detailed closeups and carefully placed lighting, we created ads that feature swooping shots across food that looks absolutely delicious.
A Better Buy
Negotiating rates and managing schedules with multiple media outlets for over fifty different franchise locations is no small task.
eBuyMedia has been able to greatly enhance the effectiveness of Happy's advertising by negotiating lower rates and devising a more effective "bookend" strategy. This ensures the audience is hit repetitiously with ads that communicate effectively while keeping the content fresh.
Working Together Seamlessly
Happy's Pizza advertises on as many as fifteen different stations at a time.
eBuyMedia handles all of the logistics from end to end, producing the ads on location in Farmington Hills and delivering the finished ads digitally to their stations... complete with detailed instructions, on time, every month.
