MANS Lumber & Millwork
MANS LUMBER & MILLWORK
In 1900, Nicolas August Mans founded Mans Lumber in Trenton, MI. This family owned business has continued to thrive for over 120 years thanks to the hard work of the four-generations of Mans.
Hi, I'm Doug Mans
Chances are, if you live in the Metro Detroit or Ann Arbor area you've heard our radio commercials for Mans Lumber & Millwork, featuring Doug Mans.
As the owner of this 120 year old family business, we felt that it was crucial to make sure that the identity behind all of their advertising reflected that family tradition as much as possible.
It also didn't hurt that Doug secretly has one of the best radio voices in Detroit!
These radio ads were designed to be personable, honest and warm, just the way you'd imagine a family business should operate.
Mans Lumber has become one of the largest Trex dealers in the country thanks to our successful marketing campaigns.
Let's Take This Outside
We bolstered the Mans Lumber radio campaigns with strategic outdoor buys.
From Trex Decks to vinyl billboards advertising the grand opening of their new Ann Arbor location, we've used billboard advertising to get great results for Mans Lumber... measurably increasing awareness and positively impacting the bottom line.
Don't Forget About TV
Mans Lumber recently returned to TV with a simple, but effective TV spot showcasing their new Ann Arbor Showroom.
Prior to this, with the help of one of their most trusted contractors, we created Online Streaming Media featuring the total overhaul of a deck owned by 99.5 FM WYCD morning host, Rachael Hunter.
Utilizing Trex Transcend decking, Mans Lumber and Coy Construction were able to completely transform Rachael's old wooden deck, (which was literally crumbling to pieces) with a beautiful new Trex deck... sounds like a great TV ad!
99.5 WYCD's Rachael Hunter gets a Mans Lumber backyard makeover featuring Trex Transcend!
