Atchinson Ford
ATCHINSON FORD
Atchinson Ford has built the reputation of their third generation family owned business on providing an exceptional customer experience.
eBuyMedia has been working with the Atchinson Ford for over ten years, placing strategic media buys, creating local approachable TV and radio ads, clean print material, and billboards that make a bold statement.
Standing Out
In a market already saturated with automotive dealerships, we wanted to create a campaign for Atchinson Ford that set them apart.
I Love This Town
A Belleville landmark since 1961, Atchinson Ford has always been focused on the community. Creating a new TV spot for this family owned business presented an opportunity to engage the audience with a genuine moment of earnestness... all without mentioning a Mustang.
Everyone is familiar with the stereotype of the fast talking used car salesman. We attempted to flip that concept on its ear by putting good character, genuineness and honesty front and center.
The reaction to this campaign was warm and immediate.
Canton's Ford Dealer Is In Belleville
In 2019, we've carried the momentum of this campaign with the start of a new series that focuses on Atchinson's proximity to Canton.
This time, we included more of the sales team, to acquaint potential customers with the friendly faces they would meet when buying a new vehicle at Canton's Ford Dealership.
(...which is in Belleville.)
