MIAT - College of Technology
MIAT - COLLEGE OF TECHNOLOGY
When we first began working together in 2006, eBuyMedia was recruited to help with ad placement and strategy. Over the years, that relationship grew and eBuyMedia was given the opportunity to produce brand exciting, new video marketing material for their Aviation program... but we didn't stop there.
After the success of the reinvented Aviation TV Spot, we continued producing action packed, cinematic TV production for their other training programs, shot on location at their Canton facility and in industrial plants throughout Detroit.
An Exciting New Future
MIAT promises students who work hard an exciting new future in tech, so the commercials needed to feel equally exciting. More importantly, we needed a message that spoke directly to the hearts of young people who needed that last push to take action.
Join The Brotherhood
We produced a series of fast paced, stylized TV ads that focused not only on exciting high tech careers, but also on the idea of finding purpose and drive.
These ads touch on the concept of brotherhood and community, painting a picture of a learning environment that is welcoming and supported by a rich community of students... ready to grow as professionals and people, too.
Students In The Spotlight
Shooting on location in Canton, Michigan we used real students and instructors instead of paid actors so that prospective students would immediately recognize exciting elements like working in "the hangar" or the several aircraft always present inside.
The final edit was perfected with a punched-up color grade and stylized sound effects were added to give the ad a cinematic feel, like a preview for the next big summer blockbuster.
