Rapid Roofing / Rapid Dri
RAPID ROOFING / RAPID DRI
Rapid Roofing began working with eBuyMedia way back in 2004, with a creative advertising campaign that featured a custom jingle and some early visual effects.
In 2019, we worked together again to produce TV and Outdoor campaigns for Rapid Roofing as well as their their basement waterproofing company, Rapid Dri.
A Brand New Start
Working again with Rapid Roofing presented a great opportunity to show the world what they do in a whole new perspective.
One of the best ways to visually engage an audience is by showing them familiar things, but from a point of view that's fresh.
We shot for several days capturing a complete roof replacement on a lakeside home using 4K Drones.
The result was a colorful TV spot that puts the audience right up on the roof with the crew. Tasteful graphic design and animation compliment the spot, making sure that it feels in line with Rapid Roofing's existing branding.
Don't Be Afraid... Of Getting Creative.
We love getting to work with clients who like to have a little bit of fun with their creative.
Next, we were asked to produce a thirty-second TV ad for Rapid-Dri, the sister company of Rapid Roofing that specializes in basement waterproofing.
When we arrived on site to point our cameras at a recently flooded basement, we were stunned. It looked like something out of a horror movie... so that's exactly what we produced.
To The Internet and Beyond
Rapid Roofing's new campaign didn't stop at TV. eBuyMedia produced educational content for both companies to be shared on Youtube.
Lastly, the campaign was complimented with a simple, but effective outdoor strategy designed increase customer awareness and visibility for their brand.
